1. Introduction

This Privacy Policy outlines how Fenrir Labs UK LTD (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit or make a purchase from our website.

We are committed to ensuring your privacy is protected and process your data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

2. What Data We Collect

We may collect and process the following categories of personal data:

    Identity Data: Full name, username, title, and date of birth.

    Contact Data: Billing address, delivery address, email address, and phone number.

    Transaction Data: Details of products purchased and payment information (processed via secure third-party processors).

    Technical Data: IP address, browser type, device ID, operating system, and website usage details (via cookies and analytics).

    Marketing and Communication Data: Your preferences in receiving marketing from us and third parties.

3. How We Use Your Data

We use your data to:

    Fulfil and manage orders, payments, and delivery.

    Communicate with you regarding your purchases or inquiries.

    Send marketing communications where you’ve opted in.

    Monitor and improve our website performance and services.

    Comply with legal or regulatory obligations.

4. Legal Basis for Processing

We rely on the following lawful bases to process your personal data:

    Contractual necessity – to process and deliver your orders.

    Legal obligation – for compliance with legal requirements (e.g., tax laws).

    Legitimate interests – to improve our service and for fraud prevention.

    Consent – for marketing communications (you can withdraw consent at any time).

5. Sharing Your Information

We may share your data with:

    Service providers (e.g., payment processors, couriers, IT support).

    Professional advisers (e.g., accountants, lawyers).

    HM Revenue & Customs or other regulators when legally required.

We do not sell or rent your personal data to any third parties.

6. Data Retention

We retain personal data only as long as necessary for the purposes outlined or as required by law (e.g., financial records kept for 6 years for tax purposes).

7. International Data Transfers

If we transfer your data outside the UK, we ensure adequate safeguards are in place to protect your data in accordance with UK GDPR requirements (e.g., Standard Contractual Clauses).

8. Your Data Protection Rights

You have the right to:

    Access the personal data we hold about you.

    Request correction or deletion of your data.

    Object to or restrict certain types of processing.

    Withdraw your consent at any time.

    Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

9. Cookies

We use cookies to enhance your browsing experience and analyse site traffic. You can manage cookie preferences through your browser settings or via our cookie consent banner.

10. Updates to This Policy

We may update this policy from time to time. The latest version will always be available on our website with a revised “Effective Date”.

11. Contact Us

If you have any questions about this policy or your personal data, contact:

Fenrir Labs UK LTD

3rd Floor, 86-90 Paul Street, London, United Kingdom

EC2A 4NE

United Kingdom

Email: info@fenrirlabs.co.uk